8. Don’t Follow Trends, Create Them

“Don’t just follow the trend,” Musk said. The most successful companies focus on creating new innovations. They don’t try to chase the competition. Jonny Videl, CEO and founder of Viral Contest Marketing, has learned a lot from Musk when it comes to this. “Going viral doesn’t happen by accident,” he says. “Stand out by focusing on what makes you unique instead of chasing others.”