The best leaders treat customers and coworkers like family. Musk, for example, regularly expresses gratitude to customers through Twitter. It may seem like small gestures, but people take notice. Many executives have learned from Musk’s example, such as Maulik Parekh, President and CEO at SPi CRM. “Our most valuable asset is our people,” he explains. “If we take care of them, then they take care of the business. What we do for our people is what we do for your customers. The wins for our employees create wins for your customers.” Like Musk, take time to step outside your corner office to build the cornerstones of your business through employee and customer relationships.